St. Louis, Missouri – Of all the peculiar and novel goods sold in early department stores, perhaps the most peculiar was the Crosley car. Retailed at Macy’s between 1939 and 1952, Crosley cars will be the focus of an upcoming exhibition at the Kemp Auto Museum, entitled “From Aisles to Avenues.” This exhibition opens to the general public October 3, 2012, after a special preview at Macy’s in Chesterfield, MO.
Six models will showcase at the museum, with the earliest being the 1939 Crosley convertible. The pint-sized car weighed a meager 900 pounds, at a time when most cars weighed 3,000 pounds. and retailed for $350. A 1947 Crosley Sedan will exhibit at Macy's for the first time in 60 years. This historic presentation is an opportunity for visitors to reminisce about the experience of 20th century shoppers. They can also identify the changing styles and amenities of cars sold during this period.
“From Aisles to Avenues" is presented in collaboration with Macy’s, which will present a special preview of the exhibition from Sept. 26 to Oct.1, 2012 under the title “Crosley at Macy’s.” at their Chesterfield store. The Crosley cars at the Museum are featured against a series of Macy’s-sold appliances by Powel Crosley, including wooden and phenolic cased radios from 1940, rotary phones and aged phonographs.
Macy’s took up the sale of automobiles at the consideration of its long-time supplier: Powel Crosley (1886-1961). Crosley is most well-known as an appliance guru and inventor based in Cincinnati. He dedicated most of his life and talent toward inventing goods people needed at prices they could afford. These included America’s first mass-produced radio, a refrigerator with shelves, a fax machine and, later, America’s first postwar compact car.
Drawn largely from private collections, “From Aisles to Avenues” will run until November 4, 2012. Kemp Auto Museum will conduct gallery talks on the exhibition on Thursday, Oct.11, at 10am and Wednesday, Oct. 17, at 11am. In addition Macy’s will hold a press preview on Sept. 26, 2012 at its Chesterfield Mall location and a Crosley themed public event on Saturday, September 29 from 1-3pm. The exhibition is made possible by the Kemp Auto Museum and Macy's. Additional support provided by MotoeXotica Classic Cars.
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Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
About the Kemp Auto Museum
The intent of the Kemp Auto Museum is to demonstrate the evolution of rare and classic automobiles and its social and historical impact on the developing world. Museum hours are 10:00 a.m. to 5:00 p.m., Wednesday through Sunday.